Thanks to Diamond Matt Warren for sharing.
As a team we grow in the areas of health, finances, and leadership - this note shares some financial concepts... it's worth the read if you want to fully appreciate the power of our business, AND WHAT WILL HELP OTHERS APPRECIATE IT AS WELL.
If a person isn't passionate about nutritionals, can our business model can still be viable and appealing to them? YES - if certain ideas are articulated...
Initial Thoughts and #'s to Consider:
- In the 1800's, 'oil men' weren't in love with oil, but they were attracted the freedom it could give them; IT WAS AN ATTAINABLE OPPORTUNITY OF THAT TIME PERIOD...
- The New Oil - 2010 US Energy Drink Sales (think SPARK) are expected to approach 10 Billion, while Energy Shots (think Advocare SLAM!) are booming during a recession with almost 1 billion in sales...
http://www.nytimes.com/2009/07/11/business/11energy.html
Translation: Spark and Slam = ASSETS WITH MARKET POWER!
- Gold and Silver miners weren't planning to WEAR what they dug up, they were acting on a product that the market demanded because IT WAS AN ATTAINABLE OPPORTUNITY OF THAT TIME PERIOD.
- The New Gold - Fish Oil Sales:
from Forbes Magazine: "Omega's have become a multibillion-dollar business. Sales of over-the-counter fish oil supplements rose 18% last year to $739 million"
Translation: Omegaplex = ASSET WITH MARKET POWER!
We all know that Advocare is about more than earning income, but for some people, that's really all they're intested in at this point... even Danny & Diane McDaniel say "We weren't looking for vitamins or good nutrition, we were looking for a way to earn more income."...
What I'm saying: let there be no excuse of "I'm just not into supplements or nutrition so I'd have a hard time doing this business"...
If we get that excuse, we need to strongly articulate that a person need not be a health fanatic for Advocare to make great business sense for them...
- SPARK CAN BE THEIR OIL WELL
- OMEGAPLEX CAN BE THEIR VEIN OF GOLD
- RECRUITING ONE CHAMPION DISTRIBUTORSHIP CAN BE THEIR EQUIVALENT OF DISCOVERING MICHAEL JACKSON OR THE BACKSTREET BOYS
Advocare = A person's best shot at '21st Century Wealth'.
What's 21st Century Wealth? Tim Ferris, author of "The 4-Hour Workweek" coins the term the 'NR' (the New Rich)... an emerging entrepreneurial culture who's business model FREES TIME AND AUTOMATES INCOME.
The keys to achieving this? Latch onto an impactful, affordable, consumable product, and help to distrubute that product to the masses... ("Normal people 'work', wealthy people build 'net-works'" - Robert Kiyosaki, Author of "Rich Dad, Poor Dad")
Hope these insights deepen your conviction to WORK THE MODEL THAT'S PROVEN TO WORK.
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